In the Rías Baixas destination in the province of Pontevedra, there is room for improvement to boost, coordinate and maximise the benefits of tourism in order to achieve a more effective and structured local economy.
The Provincial Council of Pontevedra, through the Tourism Service, has been working hard for years to turn Rías Baixas into a territory where tourism is one of the economic engines to improve the quality of life of its citizens, the competitiveness of companies and, above all, to be perceived as an innovative destination in which its historical identity and its resources (social and environmental) are differentiating attributes to attract visitors and tourists.
One of the main objectives pursued is to consolidate the Rías Baixas destination as an INTELLIGENT TOURIST DESTINATION, aligned with the UNE 178501 standard: management system for intelligent tourist destinations, and this is included in the roadmap that defines the destination's strategy, its Strategic Tourism Plan.
Through the line of aid for the Transformation and territorial cohesion of tourist destinations, the Provincial Council of Pontevedra, through the Tourism Service, intends to continue launching actions related to the field of tourism governance, in order to move towards the Smart Tourism Destination model.
The process of transformation into a Smart Tourism Destination allows Rías Baixas to consolidate an innovation ecosystem in our territory that serves both companies and the public administration, allowing us to be more effective, efficient and competitive.
For this reason, the Rías Baixas Tourism Service is carrying out the following lines of work:
Through the collaboration agreement between Red.es and the Provincial Council of Pontevedra, the TOURIST INSIDE RIAS BAIXAS project has been carried out, with the aim of transforming the province of Pontevedra into an intelligent tourist destination, through the evolution of systems, the development of components for the digital transformation of the destination and the implementation of the DTI Platform.
Tourist Inside Rías Baixas is an initiative for the smart management of the destination through a comprehensive platform that brings together a set of solutions for data management, processing and analytics, management and integration and digital content, following the structure of layers, capabilities and functionalities defined in the standards UNE 178501: 2018 of Smart Tourist Destinations, UNE 178502:2018 of Indicators and Tools for Smart Tourist Destinations and UNE 178104:2019 of DTI Semantics.
In order to provide data synchronised with the DTI Platform (C.1), a series of modules and tools have been implemented a series of modules and tools have been put into operation:
Welcome Center and digitalisation of INFO RIASBAIXAS Network offices.
Content Manager
Interactive totems
Interactive map
Generation of digital and immersive content
Mobile App
Waste management
Beach monitoring
Customer Relationship Management - CRM
Evolution of current systems: Destination Web Portal
Intelligent Tourist Signage - Beacons
Weather station
Analysis of social networks
Through the line of aid for the Digital Transformation of tourist destinations, within the framework of the Recovery, Transformation and Resilience Plan - financed by Next GenerationUE, we wanted to give continuity to the Tourist Inside initiative with actions in the field of tourism governance in order to advance in the digital transformation by improving technological surveillance associated with tourism activity in the province.
In order to complete the Tourist Inside Rías Baixas initiative, Tourist Inside II has been launched, which is made up of the following actions:
Alignment of tourist contents to the UNE 178503 standard and implementation of a
Semantic Platform, creation of a conversational assistant and its integration, and improvement of the exploitation of the
exploitation of the Data Lake
Tool for monitoring air quality and system associated with noise mapping in areas of tourist destinations of the
noise in areas of tourist destinations in the province.
Gamification in the Rías Baixas destination.
Digitalisation of 7 tourist offices of the INFO RIASBAIXAS Network.
Digital signage in the Rías Baixas destination - Beacons
Digital tool that improves the management of flows and capacity in the INFO RIASBAIXAS Network.
Diagnosis and good practices in Cybersecurity
Training and capacity building of destination managers in ITD
PSTD Deza Tabeirós Terra de Montes, Os Camiños por Dentro (Deza Tabeirós Land of Mountains, The Roads Within)
General objective: To promote the transformation of the tourism sector in the counties and orient it towards a model of ecotourism of the Way and a memorable experience for travellers. Thus, within the framework of the National Tourism Plan Xacobeo 21-22, the transformation of the tourism model in Deza and Tabeirós-Terra de Montes will be based on enhancing the natural and cultural resources of the territory with the aim of structuring an attractive and unique offer around the natural and heritage values in the Jacobean routes of the region, which guarantees a higher permanence of the traveller and an improvement in the quality of the experience. The plan envisages transforming the destination, with a greater use of the resources of the territory, the improvement of infrastructures and the activation of new initiatives that guarantee the enhancement of the Jacobean routes for pilgrims, but that also become the guiding thread of products and activities aimed at any traveller interested in ecotourism and in an experience that brings them closer to the identity of the territory.
Scope of the project: The municipalities of Agolada, Dozón, Lalín, Rodeiro, Silleda and Vila de Cruces in the region of Deza and those of A Estrada and Forcarei in the region of Tabeirós-Terra de Montes.
PSTD Paradanta County, A land between rivers
General objective: To promote the balanced growth and boost the renewal of the tourism sector of Condado Paradanta and orient it towards the dynamics of sustainable tourism and improve the quality of life in the area. Paradanta County's tourism development model will involve the economic and social revitalisation of the community and the preservation of its natural and cultural heritage. People will be placed at the centre of the strategy, promoting the generation of opportunities and encouraging the participation of citizens and visitors in the development of a new tourism model oriented towards sustainability and the creation of a productive and associative fabric. It is planned to improve the social and economic profitability of tourism in the region.
Scope of the project: The municipalities of As Neves, Mondariz, Mondariz Balneario, Ponteareas, Salceda de Caselas, Salvaterra do Miño, A Cañiza, Arbo, Covelo and Crecente.
The Rías Baixas Tourism Service ensures a more competitive sector and promotes tourism innovation, aims to improve the knowledge of our visitors and facilitates an authentic experience in the destination.
Through this Experiences Spain PRTR initiative we have been able to delve into experiences that can deseasonalise the sun and beach segment in the Rías Baixas destination, generating added value to boost it in the low season, with activities such as Nautical Experiences, implementation of spaces to promote family tourism, with pets, through the development of coastal routes, promoting active tourism or betting on the Beach Startlight.
This initiative has been formed by a group of destinations: Patronato Costa Del Sol, Lanzarote turismo, Turismo Rias Baixas de la Diputación Pontevedra, Ayuntamiento de Almería and Santander destino. The common goal has been to improve and transform the sun and beach segment by providing added value to enhance the tourist experience as the core activity of our deseasonalisation project and its use without time limits. In this way, the material and immaterial heritage related to the authenticity of the territories has been highlighted for its promotion in the "seas of the Spanish territory": Cantabrian, Mediterranean and Atlantic.
The initiative involves implementing a Governance that will include:
Web portal for the management of experiences in sun and beach destinations.
Specific training for technicians
Tourism awareness workshops in schools.
Following an analysis of the situation for action and the design of new proposals, the Experiences of the Sun and Beach segment will be explored in depth. Marketing actions will be carried out for its dissemination, promotion and commercialisation.
The Rías Baixas Tourism Service ensures a more competitive sector and promotes tourism innovation, aims to improve the knowledge of our visitors and facilitates an authentic experience in the destination.
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