"Your moment is now", the campaign based on feelings and experiences that the Deputación de Pontevedra will present at the International Tourism Fair (FITUR)
The International Tourism Trade Fair held in Madrid (FITUR), which will be held between 19th and 23rd this month, will be the perfect venue for launching the campaign "Your moment is now". There, the Deputación de Pontevedra, showing a wide range of proposals based on emotions and experiences, invites you to travel to Rías Baixas.
The president of the Deputación de Pontevedra, Carmela Silva, presented the campaign at an event held in the Pazo provincial before mayors and representatives from the sector. She described "Your moment is now" as "a fresh and optimistic campaign aimed at arousing emotions, and at showing visitors that we are a sustainable, safe, friendly and multi-experience destination". Thanks to this promotion, according to the president, the institution seeks to "take action, and invites people to enjoy new experiences that will become memories in the future in the heavenly province of Pontevedra".
Event at FITUR and official video
The presentation of the Deputación de Pontevedra at FITUR will be held on Thursday 20th, at noon, and will be conducted by the journalist from Vigo, Noa García. The institution will speak on behalf of the sector and Miguel de la Cierva, from the Club Náutico do Grove, will collaborate in the promotion. The event can be followed live streaming on the institutional website and its social networks.
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The Deputación de Pontevedra will participate in the forum "New Trends On Tourism Communication", on tourism promotional videos audio-visuals, and aimed at disseminating the best audio-visual and digital practices on tourism promotion. It will also take place on Thursday 20th May, and will be focused on the role influencers play in the promotion of destinations. In this forum, the official video of the 2020 campaign "Follow your instinct", starring the actress Celia Freijeiro, will be shown as an example of a success story in the promotion of a tourist destination. Follow your instinct has already won an international award in the ecotourism category of The Golden City Gate festival in Berlin, and has just received two other awards.
Campaign featuring real stories
"Your moment is now" is the second stage of the campaign launched in February by the Deputación de Pontevedra. The first stage, with the slogan "#momentosRíasBaixas" and currently in progress, focuses on real stories and on the experiences of people who have already visited the province of Pontevedra. People are invited to post photos and videos on social media and to share the special moments they have experienced in this tourist destination. For this purpose, the Deputación de Pontevedra, through Turismo Rías Baixas, launched a series of contests offering prizes of tourism packages (vouchers including accommodation and tourism activities). More than 10,000 photographs and videos have been submitted so far.
In this way, in a moment in which it was not possible to travel around, the Deputación de Pontevedra focused on branding, and encouraged potential travellers to choose the Rías Baixas-province of Pontevedra when planning their next holidays, and now is preparing to welcome visitors again. The third "#momentosRíasBaixas" contest is currently underway (terms and conditions).
